So, you’ve got your blog URL.  A few ideas on what to write about.  How do you decide on the main navigation bar topics?  It can feel overwhelming when you are filled with great ideas and not sure how to organize them.  Here are some guidelines:

1.  The first step in deciding what to use as navigation bar topics is to define your niche and personal brand as a blogger.  Once you’ve done that, you can use those niche topics to further delve into what you are passionate about writing about.  Your goal is to have your blog visitors immediately recognize you as a voice of authority in those topics.

Don’t worry, your navigation bar topics don’t have to include EVERYTHING you write about, but they should be broad enough so that you can let subcategories and tags cover the rest.  Think of the main navigation bar as a FILING SYSTEM for what you want to be known for, and what you want to write about.

2.  Think about your subcategories as well.  If you are a style blogger, your main topics may be things you’re passionate about like fashion, decor, and beauty. Then, subcategories under fashion could be “corporate casual” or “date night”.  Under beauty it may be “skincare” and “makeup looks”.  Keep in mind you can add topics later if you find there are some that are a better fit for your niche.  Don’t let this step hold you back.

3.  Do a final “brain dump” of your ideas.  Write down all the possible topics you’d like to blog about.  As MANY as you can.  You will start to see commonalities among them.  Remember, too many random topics can be confusing to your reader.  Always think back to this: What do you want to be known for?  Lump your ideas into 3-5 common categories.  Those are your navigation bar topics.

4.  The next step, once you have your navigation bar topics, is to further refine the wording.  Try not to have topics with more than two words.  The simpler, the better.  Your subcategories can be more descriptive, and you can even use a keyword tool to optimize the choice of wording on your subcategories for SEO.


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