When you’re in network marketing, you’re often among thousands of others in your industry selling the same product. Using your words to create compelling copy is key. Having the answers to these seven questions can help set yourself apart from the pack and create copy that generates sales. 1. Who are you trying to help? When… Read More
If you’re in network marketing, you are in competition with everyone else selling the same product you are. That can be an overwhelming thought to grapple with, especially if you’re in a popular network. It used to be that geography was the main determinant of your success. If there was another Avon lady on the… Read More
QUESTION: HELP! I hired someone to work on my blog, and it doesn’t generate traffic! What’s wrong? ANSWER: Did you hire him/her to do SEO? If you make a blog look “pretty” it won’t do anything for you traffic-wise. You have to market it yourself, consistently add content and really work for it to gain… Read More
So, you’ve got your blog URL. A few ideas on what to write about. How do you decide on the main navigation bar topics? It can feel overwhelming when you are filled with great ideas and not sure how to organize them. Here are some guidelines: 1. The first step in deciding what to use… Read More
After spending four years in network marketing, I have seen that those who succeed on social media and in blogging as those who know WHO THEY ARE. They know their personal brand and are constantly refining it. Everything they write, post about and use to inspire others to action relates back to it. Let me give… Read More
I often have friends come to me ask for help in choosing a name for their brand. It’s a tough decision. Nobody wants to screw it up! However, while your URL doesn’t always make or break your business, there are some really important things to consider before you choose one. Choose a .com As you brand… Read More
When people read your blog posts, does your personality shine? Do people get a sense of the true, authentic you? It’s often difficult to do that with words alone. Photos and videos are great to use to communicate your personality, which you can and should definitely incorporate into your blog posts. However, learning how to… Read More
When you’re in a competitive blogging niche like most of us are, the best way to set yourself apart is by infusing your personality into every post, tweet, pin, and Instagram pic. Being authentically YOU not only boosts engagement, it connects you with your audience and allows you to attract like-minded fans. Be YOURSELF Be… Read More
In 2005, I stumbled upon “author” status, simply by chance. At that time, I was writing for my website, Mommysavers.com. I was not actively seeking out a book deal. But, I had actually been in the process of writing my book for over five years (unwittingly) when an agent contacted me. My story is an example of… Read More
Who ARE you? Finding your original blogging voice What prompted you to start blogging? Your personal story can help you define your target demographic and pinpoint your audience. For me, the last blog I started beachreadynow.com was prompted by a passion for fitness, as well as a desire help others in their fitness journey.… Read More