I often have friends come to me ask for help in choosing a name for their brand. It’s a tough decision. Nobody wants to screw it up! However, while your URL doesn’t always make or break your business, there are some really important things to consider before you choose one. Choose a .com As you brand… Read More
When people read your blog posts, does your personality shine? Photos and videos are great to use to communicate your personality, which you can and should definitely incorporate into your blog. However, learning how to craft the written word while staying true to yourself is a little bit tougher – but an absolute necessity. Why?… Read More
When you’re in a competitive blogging niche like most of us are, the best way to set yourself apart is by infusing your personality into every post, tweet, pin, and Instagram pic. Being authentically YOU not only boosts engagement, it connects you with your audience and allows you to attract like-minded fans. Be YOURSELF Be… Read More
In 2005, I stumbled upon “author” status, simply by chance. At that time, I was writing for my website, Mommysavers.com. I was not actively seeking out a book deal. But, I had actually been in the process of writing my book for over five years (unwittingly) when an agent contacted me. My story is an example of… Read More
Who ARE you? Finding your original blogging voice What prompted you to start blogging? Your personal story can help you define your target demographic and pinpoint your audience. For me, the last blog I started beachreadynow.com was prompted by a passion for fitness, as well as a desire help others in their fitness journey.… Read More
What is the purpose of your blog? So, you want to be a blogger. It is a great gig if you can pull it off. You’ll have low overhead, freedom of expression and lots of cool opportunities for travel and meeting new people if your audience reaches critical mass. However, becoming a successful blogger… Read More
Social Media Scheduling Process Earlier this week, I attended Think Tank – a great networking event for social media/affiliate marketers in Charlotte, North Carolina. While there, I sat in on a presentation by Ashley Coombe of Shareist.com. Ashley isn’t just a super-savvy social media maven, she takes piano requests and knows how to have SERIOUS… Read More
You link to your blog, and for some reason the image it pulls is not what you wanted – you’re not sure why. Facebook uses something called Open Graph to determine the description and image it pulls based on the coding of your site. You can check to see what each of your blog pages will display… Read More
How to Use Pinterest to Market Your Blog To use Pinterest to market your business, you can’t simply have an account and use it occasionally. You will have to actively pin other pins, and create visually appealing pins for your own blog posts, pin and repin often, as well as engage with other Pinterest users.… Read More
Scheduling and Automating Social Media Posts Consistency is one of the keys to building your reputation as a professional blogger. If someone visits your blog and sees it hasn’t been updated in a week or two, will they think you are a serious about your business? Likely not. The same goes for your social media… Read More