When you’re in a competitive blogging niche like most of us are, the best way to set yourself apart is by infusing your personality into every post, tweet, pin, and Instagram pic. Being authentically YOU not only boosts engagement, it connects you with your audience and allows you to attract like-minded fans. Be YOURSELF Be… Read More
Five Ways to Build Your Instagram Following (for Fitness Bloggers) Use hashtags on your Instagram images. Generally, 3-5 is good. Below I’ve listed some popular fitness-related hashtags. Create a hashtag for your blog and use it on every fitness-related post. Mine is #beachreadynow. Avoid placing too many hashtags on your image caption. Instead, post them… Read More
It’s no secret that I’ve been disillusioned with Facebook for quite a while. Ever since their IPO back in May 2012, the social media giant has had to answer to investors and generate money (which I don’t fault them for). However, in the process it feels like they’ve lost the essence of what made them popular… Read More
Social Media Scheduling Process Earlier this week, I attended Think Tank – a great networking event for social media/affiliate marketers in Charlotte, North Carolina. While there, I sat in on a presentation by Ashley Coombe of Shareist.com. Ashley isn’t just a super-savvy social media maven, she takes piano requests and knows how to have SERIOUS… Read More
I participated in a great panel discussion on Social Media yesterday at Minnesota State University, Mankato. Seven professionals in social media spoke to MSUM marketing students about potential career opportunities in social media. For me personally, it was interesting to hear how other companies are implementing social media in customer outreach programs. Everyone on the… Read More
You link to your blog, and for some reason the image it pulls is not what you wanted – you’re not sure why. Facebook uses something called Open Graph to determine the description and image it pulls based on the coding of your site. You can check to see what each of your blog pages will display… Read More
Create a Compelling Facebook Page that Gets Likes Now that you have your Facebook page set up (How to set up your Facebook page), let’s get it ready for public viewing. If someone were to click on it for the first time, is what they find what you want them to see? Does it represent… Read More
How to Use Pinterest to Market Your Blog To use Pinterest to market your business, you can’t simply have an account and use it occasionally. You will have to actively pin other pins, and create visually appealing pins for your own blog posts, pin and repin often, as well as engage with other Pinterest users.… Read More
What is the Difference Between a Page and a Group on Facebook? In the Facebook world, pages and groups serve different purposes, but both can be useful for brand identity and community building. The page is a good spot for updates and notices related to your brand. A group is a good spot for casual conversation… Read More
The infographic below is an insightful commentary on the state of social media in business, and the rising need for dedicated development of SMM campaigns.… Read More