Scheduling and Automating Social Media Posts Consistency is one of the keys to building your reputation as a professional blogger.  If someone visits your blog and sees it hasn’t been updated in a week or two, will they think you are a serious about your business?  Likely not.  The same goes for your social media… Read More


Something interesting happened in Social Media in 2013.  For many lifestyle blogs, Pinterest surpassed Facebook in referral traffic.  With the recent algorithm changes with Facebook,  investing more of your social media time in Pinterest is definitely a good strategy.  Here are some easy ways to use Pinterest to your advantage.   Naming Your Pinterest Boards… Read More


In early December 2013, Facebook delivered a cold “Merry Christmas” to bloggers and social media professionals by tweaking their every-chaning algorithm yet again.  This time, the algorithm change resulted in the most sudden and drastic drop in reach pages had ever seen.  My own page, Mommysavers, was used to enjoying a nice reach of 20-40%… Read More


After building my collective Mommysavers/Targetsavers Facebook audience to over 150K followers, I’ve learned that it’s not enough to simple have a page and post to it every so often.  Building a quality page is both a science and an art.   It’s something Facebook calls “Edgerank” and if you market your business through social channels,… Read More


Lately, there has been a growing trend on Facebook that is making bloggers very unhappy.  New recipe, craft and DIY sharing pages are being set up for the sole purpose of building their membership base quickly.  They are using (stealing) content created by bloggers and posting it on their pages, along with copyrighted content and… Read More