When you’re in a competitive blogging niche like most of us are, the best way to set yourself apart is by infusing your personality into every post, tweet, pin, and Instagram pic. Being authentically YOU not only boosts engagement, it connects you with your audience and allows you to attract like-minded fans.
Be yourself, even when you’re controversial. It is not only OK to be polarizing, it’s desirable. Think of Howard Stern. He may have ten million people who hate him, but he has a Twitter following of 1.6 Million. His brand is not for everyone. You are far better off being yourself, genuine and attracting like-minded fans than trying to please everyone. Wish-washy gets you nowhere. Plus, being yourself is liberating. Never pretend to be someone you’re not.
Give OF YOURSELF in Every Post
Find a way to inject your personality into every post you do, whether it’s on your blog or on social media posts. Tell stories, talk about your failures and challenges. Be humble, be real. Share pics of your daily life. Blogging about your imperfections and quirks makes you more real than trying to be perfect all the time.
WRITE THE WAY YOU TALK
Being conversational in blogs posts and social media makes you more human. Write the way you would talk. Sometimes, I find the best way to use the microphone feature on my phone to write rough drafts of blogs and speak as if i were talking to a friend. Do you have a catch phrase? Use it often. Also, run your posts by your friends and family to see if it sounds like your voice.
TWEAK YOUR ABOUT PAGE
Your ABOUT page is a great place to infuse personality into your blog. Often, it’s the first place new blog readers will look to see if they connect with you. Tell a story. How did you end up where you are? Where do you hope to go from here? What things have stood in your way?