When people read your blog posts, does your personality shine?  Do people get a sense of the true, authentic you?  It’s often difficult to do that with words alone.  Photos and videos are great to use to communicate your personality, which you can and should definitely incorporate into your blog posts.  However, learning how to craft the written word while staying true to yourself is a little bit tougher – but an absolute necessity.
Why?  Most search engines will give articles 500+ words higher status when ranking them, so it’s not enough to load your blog articles with photos and videos.  ***UPDATE:  In 2018, research found that the blog posts that rank #1 for search keywords have an average of 1800 words per article, more than ever before.***
If you have ever dreamed of turning your blog into a book, practicing your writing is a habit that could help turn that dream into reality.  Even in today’s digital age, writing is still a great way to connect and engage with your audience, if you can craft your words in such a way that are unique to you.
A few tips to help you craft your writing:
  1. Imagine yourself speaking directly to a friend as your write.
  2. Use the microphone feature along with a voice-to-text app (notes works for me) on your smartphone to record what you would say to him/her.
  3. Are there any catch phrases you often use when speaking?  Use them when you blog.  Favorite bits of trivia, references to pop culture?  Use them too.
  4. Be descriptive.  Don’t just state the facts, include adjectives.  Describe the how, when, why, and emotions surrounding what you write about.
  5. Make use of italics, bold, and punctuation to emphasize the words and phrases you would when speaking to interject emotion.
  6. Be a storyteller.  Make use of your own experience when blogging and use them to connect and engage with your audience.  Your own truth will connect you to others, especially when it’s authentic, and not-so-perfect.  Your own vulnerabilities can be used to connect with others.

If you’d like to read more about interjecting personality into your writing, check out this book by Guy Kawasaki (he was the guy who wrote Rich Dad, Poor Dad): Personality Not Included

 

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