All posts by kimdanger

Craft breweries have exploded in popularity over the past few years, making it even more important to have a strong social media presence and targeted marketing plan. For small craft breweries, developing a unique value proposition and incorporating it into their storytelling can help set them apart from their competition. In this blog post, I’ll outline ten unique social media ideas for breweries that can help them elevate their brand identities, engage with their followers, and showcase their unique value proposition.

1. Behind-the-scenes content: Share the story of your brewery

Every brewery has a unique story to tell. Share your origin story, the inspiration behind your beer recipes, or your commitment to sustainability. By showcasing the brewing process and your passionate team, you give your audience a glimpse into what sets your brewery apart. Share photos and videos of your team working on new recipes, or the brewers discussing their craft. This type of content helps humanize your brand and creates a deeper connection with your followers.

2. Limited edition releases: Build excitement around your unique offerings

Craft breweries often pride themselves on their innovative, small-batch creations. To capitalize on this, launch exclusive, limited-time beers with engaging visuals and storytelling that highlights what makes each release unique. Create a sense of urgency by using countdown timers and emphasizing the limited availability of these special brews. By offering something distinctive and exclusive, you’ll give potential customers a reason to choose your brewery over others.

3. Virtual beer tastings: Connect with your audience in a personal way

Hosting live-streamed beer tasting events on platforms like Facebook Live, Instagram Live, or YouTube allows you to connect with your audience on a more personal level. Use these events to showcase your brewery’s unique value proposition, whether it’s your emphasis on local ingredients or your commitment to a specific brewing technique. Invite guest speakers, such as beer enthusiasts, brewers, or food pairing experts, to further engage your audience and showcase your expertise in the craft beer industry.

4. Collaborations with local influencers: Tap into new audiences

Partner with micro-influencers in your area who have a strong following and passion for craft beer. Create content together, such as taste tests or brewery tours, that highlights your unique offerings and the qualities that set your brewery apart. By tapping into the influencer’s audience, you’ll reach new potential customers who may not have discovered your brand otherwise.

5. Themed photo contests: Engage your audience while showcasing your unique value

Run a themed photo contest on Instagram or Facebook that encourages users to submit pictures of themselves enjoying your brewery’s beers in creative ways that highlight your unique value proposition. For example, if your brewery focuses on eco-friendly practices, the theme could be “sustainable sipping.” Offer prizes like brewery merchandise or free beer for the winners, and be sure to use a unique hashtag for the contest to make it easy for others to discover your brand.

6. Interactive polls and quizzes: Showcase your expertise and gather valuable insights

Engage your audience with interactive content, such as polls on favorite beer styles or quizzes to test their beer knowledge. This type of content not only entertains your followers but also positions your brand as an expert in the craft beer industry. As you create these polls and quizzes, be sure to incorporate your unique value proposition to further distinguish your brand.

7. Creative hashtag campaigns: Build a sense of community

Develop a unique and memorable hashtag for your brewery and encourage customers to share their experiences using it. This will create a sense of community and make it easier for potential customers to discover your brand. For example, if your brewery’s unique value proposition is its focus on locally-sourced ingredients, you could create a hashtag like #LocalBrewLove.

I help small businesses develop comprehensive marketing campaigns, define their marketing strategy, and create unique digital marketing campaigns.  Reach out to schedule a discovery call today! 

After working in the nonprofit space for nearly four years, I can attest to the fact that recruiting, training and retaining volunteers can be a big challenge.  With limited resources and funding, nonprofits rely on the help of volunteers to achieve their goals and mission.  Living in a community where nonprofits are prevalent, competition for quality volunteers can be fierce.  Here are a few ways that nonprofits can use effective marketing to recruit and retain volunteers.

Get to Know Your Potential Audience:

To recruit volunteers effectively, it’s important to understand who your target audience is. Take the time to research and identify the demographics and interests of potential volunteers. This may include factors such as age, profession, location, and education level. By understanding your target audience, you can tailor your message to resonate with them, making your campaign more effective.

Share Inspiring Stories:

One of the best ways to attract volunteers is by sharing the impact they can make in the community. Use real-life examples and personal stories to show the difference volunteers can make. People are more likely to get involved if they can see how their efforts will directly benefit the community. Make sure your stories are authentic, relatable, and inspiring, highlighting the positive changes that come from volunteering.

Understand Where Your Audience Is:

An effective volunteer recruitment campaign needs to reach the right people at the right time. Determine the best channels to reach your target audience using a mix of online and offline methods. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are excellent for reaching a wide audience. Email marketing, blog posts, and content marketing can also help to spread the word. Don’t forget about traditional media outlets, such as local newspapers, radio, or TV stations, which can be valuable in reaching your target demographic. Nonprofits can also take advantage of the Google Ads Grant for online search.

Team Up with Others: 

Partnering with other organizations, local influencers, and businesses can help to broaden your reach and amplify your message. Collaborations can lend credibility to your campaign, making it more appealing to potential volunteers. Look for partners who share your values and have a similar target audience. By joining forces, you can increase the visibility of your volunteer program and tap into new networks of potential volunteers.

Make it Look Good: 

Visual appeal is crucial for capturing attention and making your message memorable. Invest time in creating eye-catching visuals that convey the impact of volunteering. Use high-quality photos, videos, and infographics to tell your story and illustrate the benefits of getting involved. Engaging visuals will not only make your campaign more shareable on social media but also help potential volunteers understand the importance of your cause.

Offer Some Perks:

To encourage people to sign up as volunteers, consider offering incentives that make volunteering more appealing. This might include providing training opportunities, access to exclusive resources, networking events, or recognition for their efforts. Highlighting these incentives in your marketing materials can give potential volunteers an additional reason to get involved.

Measure Progress: 

Monitoring and evaluating the success of your campaign is essential for making improvements and optimizing your efforts. Track various metrics, such as website traffic, social media engagement, sign-ups, and conversions, to gauge the effectiveness of your campaign. Analyzing this data will help you identify what is working and what needs adjustment, ensuring that your campaign continues to generate interest in your volunteer program.

Generate Conversation:

Word-of-mouth is a powerful tool for attracting volunteers, so encourage your current supporters and volunteers to share their experiences and help spread the word. Personal recommendations and testimonials can help build trust and credibility, making potential volunteers more likely to get involved. Provide shareable content and ask your supporters to share it on their social media platforms to help amplify your message.

Host Fun Events:

Organizing events, workshops, or webinars can provide potential volunteers with an opportunity to learn more about your organization and its volunteer program. These events can be held in person or virtually, depending on the needs and preferences of your target audience. By hosting engaging and informative events, you’ll give potential volunteers a chance to meet your team, network with other like-minded individuals, and gain a better understanding of your mission and goals. This can help them feel more connected to your cause and excited about getting involved.

Stay Connected to Your Volunteer Prospects:

After your campaign, it’s crucial to maintain communication with those who showed interest in volunteering. By keeping them engaged and informed, you’ll increase the likelihood that they’ll commit to volunteering in the future. Send regular updates, event invitations, or follow-up emails to stay connected with potential volunteers. Make sure you include impact stories from current volunteers. Provide them with additional information about your organization and any new opportunities that arise, ensuring they remain interested and invested in your cause.

Ready to create a successful volunteer recruitment campaign for your nonprofit? Contact us to get started today!

In the competitive social media landscape, writing copy that stands out from the competition is an absolute must. To truly make an impact, your social media copywriting should evoke feelings, not just list product features. In this blog post, we’ll explore why selling feelings is crucial for businesses, how to evoke emotions in your marketing, and how this approach leads to long-lasting customer relationships and increased sales.

The Emotional Advantage in Social Media Marketing

Love at First Like: The Emotional Pull of Purchasing

Research shows that an astounding 90% of purchasing decisions are driven by emotions rather than rational thinking. By tapping into emotions, you can appeal to customers’ desires and aspirations, turning casual social media scrollers into loyal brand followers. Take, for example, a jewelry brand that shares stories of love, commitment, and special moments on their social media. These emotional connections can turn a simple accessory into a cherished symbol, making people fall in love with the brand first and then find reasons to justify their purchases. Thus, emotionally charged copywriting is essential for social media success.

Brand Loyalty: When Hearts and Wallets Align

Emotionally connected customers are more likely to stay true to a brand and make repeat purchases. By building an emotional rapport on social media, you can establish long-lasting relationships with your audience and foster brand loyalty, ultimately leading to a solid customer base and boosted revenue. Consider how Apple has cultivated a sense of community and belonging among its customers through engaging and emotion-driven social media content. This emotional connection keeps customers coming back for more, eagerly anticipating new product releases.

Shareable Content: The Emotional Domino Effect

Content with an emotional punch is twice as likely to be shared as purely factual content. By infusing your social media copy with passion and excitement, you can spark organic conversations and create a buzz around your brand. For example, a fitness brand might share inspiring stories of personal transformation, eliciting feelings of awe and motivation. This emotional content encourages users to share the posts with their networks, ultimately widening the brand’s audience. Harnessing the power of emotion on social media can lead to exponential growth.

The Art of Emotional Copywriting for Social Media

Spin a Tale: Storytelling that Resonates

Storytelling is a powerful tool for evoking emotions and creating memorable experiences, especially on social media. Craft stories that resonate with your target audience, illustrating how your product or service can enhance their lives. A travel agency, for instance, could share the story of a couple’s dream honeymoon adventure, highlighting the unforgettable memories and breathtaking locations. By incorporating storytelling into your social media copy, you can captivate your audience and engage them emotionally.

Visuals That Speak Volumes

Visuals are crucial for emotional marketing on social media. Images can evoke feelings and convey your brand’s message in ways that text alone cannot. Pair powerful imagery with your storytelling to create an emotional connection with your audience. For example, a nonprofit organization might use a combination of heartwarming photos and personal stories to communicate the positive impact their efforts have on the community. These visuals serve to evoke empathy and encourage followers to support the cause.

Testimonials: The Power of Real-life Experiences

Social proof, such as customer testimonials and reviews, can help build trust and credibility for your brand on social media. By showcasing real-life experiences of satisfied customers, you can evoke emotions and demonstrate the positive impact of your product or service on people’s lives. An online education platform, for instance, could share success stories of students who have landed their dream jobs or started their own businesses after completing a course. These testimonials instill a sense of hope and motivation in potential customers, encouraging them to enroll and achieve their own goals.

Emotional Triggers: The Secret Sauce

Different emotions can trigger specific actions in your audience. For example, fear can drive urgency, while happiness can encourage sharing. Understand which emotions align with your brand and target audience, and use them to craft your social media copy and sell feelings effectively. A cybersecurity company, for example, might use fear as an emotional trigger by sharing alarming statistics about data breaches and emphasizing the importance of protecting sensitive information. This sense of urgency can prompt potential customers to take action and invest in cybersecurity solutions.

The Benefits of Emotional Copywriting for Social Media

Win Hearts, Win Customers

When you evoke emotions on social media, you’re more likely to attract and convert prospects into customers. By appealing to their emotions and demonstrating how your product or service can make a difference in their lives, you can inspire them to take action and make a purchase. For instance, a pet adoption center could share heartwarming stories of rescued animals finding their forever homes. These emotional stories can inspire followers to adopt a pet or support the organization, ultimately increasing adoption rates and donations.

Keep Customers Coming Back for More

Emotional copywriting on social media helps create emotional connections with your customers, leading to stronger brand loyalty. When customers associate your brand with positive feelings, they’re more likely to stick around and make repeat purchases, increasing your customer lifetime value. A skincare brand, for example, might share user-generated content featuring glowing, happy customers who have experienced noticeable improvements in their skin. These positive emotions can keep customers coming back for more, confident in the brand’s ability to deliver results.

The Ripple Effect of Emotional Copywriting

As mentioned earlier, emotionally charged content is shared more frequently than purely factual content. By evoking emotions through your social media copy, you can encourage your audience to spread the word about your brand, leading to increased brand awareness and growth. A restaurant, for example, could share mouth-watering images of their dishes accompanied by vivid descriptions that evoke feelings of hunger and desire. This tantalizing content can entice followers to share with their friends, expanding the restaurant’s reach and attracting new patrons.

Emotional copywriting on social media is a game-changing strategy that can unlock business success. By understanding the emotions that drive purchasing decisions and leveraging them in your social media copy, you can build strong emotional connections with your audience, foster brand loyalty, and ultimately boost sales. So, go ahead and tug at those heartstrings, and watch your social media presence flourish.

Are you a content creator looking to make a living from your passion? Look no further than Patreon! With millions of active users, it’s the perfect platform to monetize your work by offering exclusive content and rewards to your patrons in exchange for a monthly subscription fee.

Patreon is a subscription-based platform that functions as an exclusive club for its subscribers. It allows creators to monetize their services, advice, and specialized content, as well as interact with their fans. Types of content you’ll find on Patreon include sneak peeks of upcoming projects, personalized messages, tutorials, lessons, exclusive merchandise, and digital downloads. The kind of material you find on Patreon truly depends on the creator and their niche.

But creating a Patreon page isn’t enough to succeed. To build a strong following and attract more patrons, you need to market yourself effectively. Here are some tips to help you stand out from the crowd:

LinkedIn is a potent platform that small businesses can utilize to achieve their objectives. With over 700 million members worldwide, LinkedIn offers endless possibilities for networking, generating leads, and building your brand. In this discourse, we will scrutinize the different methods small businesses can leverage LinkedIn to attain their goals.

Formulate a Robust Company Page

Your LinkedIn company page is your digital identity on the platform, and it’s imperative to make an indelible first impression. A well-crafted company page can magnetize potential customers, showcase your brand, and establish your credibility. Ensure to incorporate a lucid and succinct depiction of your business, comprising your commodities or services, your mission statement, and your unique selling propositions. Furthermore, add your logo and a professional cover image that accurately represents your brand. Lastly, append your website link and other pertinent social media links to your page.

Establish Connections with Potential Customers

One of the primary advantages of LinkedIn is its networking capabilities. By establishing connections with potential customers, businesses can build relationships that lead to new opportunities. To do this, use the search feature to discover people who match your ideal customer profile. Once you find them, send them a personalized connection request that introduces yourself and your business. Use the messaging feature to follow up and start building a relationship. Engage with your connections’ posts and share valuable content to keep your business top-of-mind.

Join LinkedIn Groups

Joining LinkedIn groups can assist you in building your network, establish yourself as an authority in your industry, and generate leads. Look for groups related to your industry or niche and participate in discussions. Share your expertise, answer questions, and provide value to the group. By contributing valuable insights, you can establish yourself as a thought leader and gain credibility in your industry.

Publish Unique Content

Publishing content on LinkedIn can help you showcase your proficiency, build your brand, and attract potential customers. Share your insights, tips, and advice on topics related to your business. This can help establish you as an authority in your industry and generate leads. Ensure that your content is captivating and offers value to your readers.

Collaborate with Influencers

Partnering with influencers is a popular marketing strategy across various social media platforms, including LinkedIn. By collaborating with industry influencers and thought leaders, businesses can reach a wider audience and gain credibility by association. Look for influencers in your industry and reach out to them to discuss potential partnerships.

Recruitment

LinkedIn is a prevalent platform for recruitment and job search. Businesses can use LinkedIn to post job openings, connect with potential candidates, and showcase their company culture to attract top talent. Be sure to optimize your job postings by including relevant keywords and highlighting the perks of working for your business.

Sponsored Content

LinkedIn offers various advertising options, including sponsored content. By creating targeted ads and promoting their content to specific demographics and interests, businesses can increase their visibility and reach new customers. Use LinkedIn’s targeting features to reach your ideal customer profile and promote your business to potential leads.

LinkedIn is a valuable platform that small businesses can use to achieve their objectives. By creating a strong company page, connecting with potential customers, joining LinkedIn groups, publishing unique content, collaborating with influencers, leveraging LinkedIn for recruitment, and using sponsored content, businesses can utilize LinkedIn to grow their brand and generate new opportunities.

Nonprofits can ensure they are consistent and clear with their communications on social media by following a few key practices:

1. Establish a social media content calendar: This involves planning and scheduling social media posts in advance. By creating a content calendar, nonprofits can ensure that they are consistently communicating their mission and values, and that their messaging is clear and concise.
2. Use a consistent brand voice: Nonprofits should have a consistent tone and style across all social media platforms. This includes using the same language, tone, and style of visuals across all posts. By doing this, the nonprofit can build a recognizable brand that is easy for followers to identify.
3. Use simple language: Nonprofits should aim to communicate their mission and values using clear and simple language. This will ensure that the message is easily understood by followers who may not be familiar with the nonprofit’s industry or jargon.
4. Engage with followers: Nonprofits should actively engage with their followers by responding to comments, messages, and feedback. This will help build a sense of community and foster a loyal following.
5. Monitor and measure results: Nonprofits should regularly monitor and measure the success of their social media efforts. This includes tracking engagement rates, reach, and conversions. By doing this, nonprofits can identify what is working well and adjust their strategy accordingly.

By following these practices, nonprofits can be consistent and clear with their communications on social media, which can help them effectively communicate their mission and values to their audience.

Measuring the impact of marketing activities can be challenging for nonprofits, but it is essential to determine the effectiveness of their marketing strategies. Nonprofits often have limited resources, making it crucial to understand which marketing activities are producing the desired outcomes. By measuring outcomes, nonprofits can identify which marketing strategies are working well and adjust their approach accordingly. Here are some common ways for nonprofits to measure the success of their marketing activities:

1. Website traffic and engagement: Nonprofits can measure the success of their marketing efforts by monitoring website traffic and engagement. This can be done by tracking the number of visitors, page views, and bounce rate using web analytics tools like Google Analytics. Additionally, nonprofits can track engagement metrics like the time spent on the site, the number of pages per session, and the conversion rate of site visitors to donors or volunteers. By analyzing these metrics, nonprofits can determine which marketing tactics are driving the most traffic and engagement and adjust their strategies accordingly.
2. Social media metrics: Social media can be a powerful tool for nonprofits to connect with supporters and raise awareness of their cause. Nonprofits can evaluate the success of their social media marketing efforts by tracking metrics like follower count, engagement rate, and post reach. They can also measure the impact of specific social media campaigns or initiatives by tracking metrics like hashtag usage, click-through rate on links, and shares or retweets. By analyzing these metrics, nonprofits can identify which social media channels and tactics are most effective in reaching and engaging their target audience.
3. Email marketing metrics: Nonprofits can use email marketing to build relationships with supporters, share updates on their mission, and drive donations or volunteer sign-ups. To measure the success of email marketing campaigns, nonprofits can track metrics like open rates, click-through rates, and conversion rates. Additionally, they can use A/B testing to compare the effectiveness of different subject lines, calls to action, or email templates. By analyzing these metrics, nonprofits can identify which email marketing strategies are most effective in engaging and motivating their supporters.
4. Surveys and feedback: Nonprofits can also measure the impact of their marketing efforts by soliciting feedback from their supporters. This can be done through surveys or focus groups, which can provide valuable insights into supporters’ awareness of the organization’s mission, perceptions of the organization’s impact, and their motivations for donating or volunteering. By analyzing this feedback, nonprofits can identify areas where they need to improve their messaging or adjust their strategies to better resonate with supporters.
5. Fundraising metrics: Ultimately, one of the key goals of nonprofit marketing is to drive donations and fundraising. Nonprofits can measure the success of their fundraising efforts by tracking metrics like the number of donors, the average donation amount, and the total amount raised. Additionally, they can measure the impact of specific fundraising campaigns or initiatives by tracking metrics like the conversion rate of website visitors to donors, the number of donations received through email or social media, and the percentage of donors who become recurring supporters. By analyzing these metrics, nonprofits can identify which fundraising tactics are most effective and adjust their strategies to maximize their impact.

By using these five methods to measure and evaluate the success of their marketing activities, nonprofits can ensure that they are making progress toward their goals and maximizing their impact on their mission.