Craft breweries have exploded in popularity over the past few years, making it even more important to have a strong social media presence and targeted marketing plan. For small craft breweries, developing a unique value proposition and incorporating it into their storytelling can help set them apart from their competition. In this blog post, I’ll outline ten unique social media ideas for breweries that can help them elevate their brand identities, engage with their followers, and showcase their unique value proposition.
- Behind-the-scenes content: Share the story of your brewery
Every brewery has a unique story to tell. Share your origin story, the inspiration behind your beer recipes, or your commitment to sustainability. By showcasing the brewing process and your passionate team, you give your audience a glimpse into what sets your brewery apart. Share photos and videos of your team working on new recipes, or the brewers discussing their craft. This type of content helps humanize your brand and creates a deeper connection with your followers.
- Limited edition releases: Build excitement around your unique offerings
Craft breweries often pride themselves on their innovative, small-batch creations. To capitalize on this, launch exclusive, limited-time beers with engaging visuals and storytelling that highlights what makes each release unique. Create a sense of urgency by using countdown timers and emphasizing the limited availability of these special brews. By offering something distinctive and exclusive, you’ll give potential customers a reason to choose your brewery over others.
- Virtual beer tastings: Connect with your audience in a personal way
Hosting live-streamed beer tasting events on platforms like Facebook Live, Instagram Live, or YouTube allows you to connect with your audience on a more personal level. Use these events to showcase your brewery’s unique value proposition, whether it’s your emphasis on local ingredients or your commitment to a specific brewing technique. Invite guest speakers, such as beer enthusiasts, brewers, or food pairing experts, to further engage your audience and showcase your expertise in the craft beer industry.
- Collaborations with local influencers: Tap into new audiences
Partner with micro-influencers in your area who have a strong following and passion for craft beer. Create content together, such as taste tests or brewery tours, that highlights your unique offerings and the qualities that set your brewery apart. By tapping into the influencer’s audience, you’ll reach new potential customers who may not have discovered your brand otherwise.
- Themed photo contests: Engage your audience while showcasing your unique value
Run a themed photo contest on Instagram or Facebook that encourages users to submit pictures of themselves enjoying your brewery’s beers in creative ways that highlight your unique value proposition. For example, if your brewery focuses on eco-friendly practices, the theme could be “sustainable sipping.” Offer prizes like brewery merchandise or free beer for the winners, and be sure to use a unique hashtag for the contest to make it easy for others to discover your brand.
- Interactive polls and quizzes: Showcase your expertise and gather valuable insights
Engage your audience with interactive content, such as polls on favorite beer styles or quizzes to test their beer knowledge. This type of content not only entertains your followers but also positions your brand as an expert in the craft beer industry. As you create these polls and quizzes, be sure to incorporate your unique value proposition to further distinguish your brand.
- Creative hashtag campaigns: Build a sense of community
Develop a unique and memorable hashtag for your brewery and encourage customers to share their experiences using it. This will create a sense of community and make it easier for potential customers to discover your brand. For example, if your brewery’s unique value proposition is its focus on locally-sourced ingredients, you could create a hashtag like #LocalBrewLove.
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